Why hide our fine Cornish produce under a generic ‘Westcounty’ description?

cc-side-links-S1People in Cornwall are becoming increasingly aware that buying Cornish products not only helps our vital Cornish producers, but also serves to strengthen our Cornish economy.

The Choose Cornish campaign is a joint project between Cornwall Food & Drink and Cornwall Chamber of Commerce that has done much to persuade the public of buying Cornish produce.

“We want to encourage people to make an active decision to do just that. Very small changes by people or businesses individually can make a massive collective impact. For example, if everybody who lives in Cornwall spent just an extra 50p of their weekly grocery budget on local produce from a local supplier, it would deliver well over £10 million into Cornwall’s economy in a year.”

But how are we in Cornwall able to know what is Cornish produce when our food outlets use terms such as ‘local’ which is confusing as it could mean anywhere from Land’s End to areas that are east of the Tamar!  For us to make decisions on buying Cornish  produce we need to be informed as to what products are Cornish in the first place.

Cornwall’s hotels and restaurants, always quick to declare their support of Cornish produce within their various menus, also share a responsibility to advertise and promote the products as Cornish.  How often do we read such terms as ‘Westcountry’ and ‘Local’ used on menus rather than Cornish?

Here’s a sample of the ‘blurb’ from Trevaskis Farms online menu:

“We pride ourselves in using the very best of South Devon breed cattle for our butchery supply when available, barn-reared and free range chickens direct from the farmers we know and trust in the West Country. Our pork joints come from our own rare breed British Lop Pigs, bred by the Eustice family since 1863.”

Cornwall doesn’t even warrant a mention let alone the ‘Cornish’ adjective and similar to the Alverton Hotel dinner menu.

Traditional Cornish Hogg’s Pudding from KernowSausages.com

Cornish cream teas are prominent at The Falmouth Hotel  and it also serves a  Full Cornish Breakfast that includes the traditional Hogg’s Pudding.  One of the more pro-active hotels in the promotion of Cornish produce is The Penventon Hotel  that has distinct Cornish products included in various parts of their lunch menu.

But perhaps one of the finest examples so far of Cornish produce  promotion is at the  Tregondale Manor Farm

If it can be Cornish it Will be Cornish

No such generic terms of ‘Westcountry’ or even ‘British’ that serves to hide, rather than promote our Cornish produce.

If it can be Cornish, it will be Cornish!

And should become the motto of ALL our Cornish outlets.

One thought on “Why hide our fine Cornish produce under a generic ‘Westcounty’ description?

  1. Overcentralised companies with buyers and marketing staff who know nothing about Cornwall need targeting with firm but polite comments telling them how they are losing sales by failing to take advantage of the cachet which the Cornish brand has. Co-op, for example, offers ‘Westcountry’ milk… and as an added disincentive the label carries the butchers apron flag! It might be worth asking, as an aside, if the Co-op is now supporting UKIP or the BNP or maybe just football hooligans…


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